A Matter of Time: Video Marketing Examples #157

^{Obligatory disclaimer: This isn't an ad or sponsored content. We simply wanted to share this analysis with you as a great, recent example of video marketing.}

Looking to showcase your product in a different, creative, humorous way?

Here’s a thought: what would it look like if people used your product, as it is now, but in different time periods?

Beer-brand Carlsberg recently took this approach and took it to the max…transporting us from present day all the way back to cavemen, and the very origins of music!

The sight of a modern product in historical settings creates great contrast and is fertile ground for comedy.

Of course, this approach will work better for some products than others - but if you’re looking for interesting ways to create humour and make an impact with your product or service, that juxtaposition between old and modern can be really impactful.

Just imagine…

• What if you were the only person in Ancient Rome to have a smartphone?

• What if your new electric toothbrush was rolled out in Medieval England?

• What if da Vinci had YOUR laptop to help him while sketching the Mona Lisa?

• What if an athlete at the O.G. Olympics in Ancient Greece had your new fitness band?

• What might happen if your instant coffee brand became available in a Viking camp?

Simply choose a modern product and a historic setting and you have the bedrock of a very amusing and impactful story that can help spread the word about your product to a potentially huge audience.

Feeling inspired?

When it comes to telling stories - and creating worlds with animation - there’s nothing we do better.

So if you’re inspired by this example, and our commentary - why not click the button below, and we can chat about how we might be able to use offbeat storytelling techniques to promote your product, service, brand or idea?