A work of ARt: Video Marketing Examples #150

^{Obligatory disclaimer: This isn't an ad or sponsored content. We simply wanted to share this analysis with you as a great, recent example of video marketing.}

In the course of more than a decade in this crazy video business, we’ve seen lots of trends and tech come and go.

But some stick around, even when you don’t necessarily expect them to.

Take Augmented reality (AR) for example. After a rapid rise to prominence in the late 2000’s, you don’t hear as much about it these days…but you should, because interest in the technology has really stuck around.

Actually, purely based on search volume as evidenced by Google Trends, interest in AR is ticking back up towards its highest point.

This week we’d like to share a campaign that not only showcases the best of AR…but also has a couple of other key takeaways for marketers.

Not only does Le Chocolat des Françaises’ AR campaign - launched on March 8, 2024, to coincide with International Women’s Day - pay homage to forgotten female pioneers…it’s a great example for marketers everywhere for other reasons, too!

Jumping Onto Themed Events

International Women's Day serves as the perfect backdrop for this campaign.

Finding a ‘day’ or event that aligns at least partly with your brand values is a great starting point that can put you on the way to interesting, quirky campaigns.

There are quite a few sites online like https://www.awarenessdays.com/ that give you a clear view of which events and days are upcoming that you can jump onto. The key is planning this in advance so you can get everything ready in time.

Innovative Use of Animation/AR

Clearly, the AR is the standout performer here, and as an animation company - we love it.

By scanning the exclusive codes on each chocolate block, consumers are treated to an interactive experience where these historical figures humorously recount their stories.

And because the content is animated, Le Chocolat des Françaises maintain total control over look, feel and branding: so this really feels like a super immersive experience.

Supporting Social Causes

More than just celebrating these forgotten heroes, the brand takes it a step further by supporting gender equality through charitable donations.

For every block sold, they donate €1 to the charity "Dans le Genre égales." This demonstrates the brand's commitment to making a positive impact on society and actually aligning its actions with its values.

And by inviting online suggestions for new names of forgotten pioneers, the campaign fosters community engagement and inclusivity, further strengthening its connection with consumers.

Feeling inspired?

This is more than just a chocolate campaign; it’s an object lesson in brand building, and the part animated video can play in that.

Yes, it's a celebration of empowerment, innovation, and inclusivity. But it’s also a clear demonstration that Le Chocolat des Françaises’ stand behind those values, which is likely to endear them further to their target customer base.

By strategically aligning with International Women's Day, integrating animation/AR technology, and supporting gender equality, Le Chocolat des Françaises sets a benchmark for marketers looking to create impactful and socially conscious campaigns.

It's a reminder that marketing isn't just about selling products; it's about telling stories, making connections, and inspiring change.

And we can help with all 3 of those things - click the button and let’s chat!