Acid town: Video Marketing Examples #100

^{Obligatory disclaimer: This isn't an ad or sponsored content. We simply wanted to share this analysis with you as a great, recent example of video marketing.}

There’s a lot to like about animation.

One of our favourite things is the way it can visualise abstract things in a really creative way. 

Take heartburn for example. A condition that’s really difficult to visualise in video form short of - well, hiring an actor to look like they have heartburn.

In this video created by Bayer, we get a creative mix of live action and animated video…

It plays on the word ‘acid’ with a trippy, colourful animation style.

We see our main character progressing through his day - with animated cutaways representing how those lifestyle choices and activities affect his body. 

The coup de grâce shows heartburn striking: a fire-breathing dragon marches through the streets of ‘Acid Town’ wreaking havoc, before being neutralised by cooling medication.

Feeling inspired?

Animation is a great way to bring the abstract to life on screen. The only limit is your imagination!

And as your friendly neighbourhood animation studio we’d love to help you bring your product, service or brand to life. 

Click the button and let’s chat!