Adopt Royalty! - Video Marketing Examples #117

^{Obligatory disclaimer: This isn't an ad or sponsored content. We simply wanted to share this analysis with you as a great, recent example of video marketing.}

Here in the UK, the month of May brought us a fairly seismic event: the first coronation since 1954.

Like all big events, it was a great opportunity for brands to put forward their own unique take on things - and PetSmart were no exception.

They put their creative paws to work and brought us a humorous ad featuring an impersonator of the new King, kindly urging audiences to consider adopting a shelter dog.

And it’s a great example: they took the buzz surrounding the King's coronation and turned it into an adorable and meaningful message about pet adoption.

Feeling inspired?

The key takeaway from this campaign is that brands can inject freshness into their messaging by seizing important dates and events.

By making these occasions part of a conversation, brands can engage their audience in a whole new way.

We'd love to chat with you about how we can help your brand shine with captivating video marketing. Click the button below to get in touch, and let's create something extraordinary together!