AI Like It - Video Marketing Examples #137

^{Obligatory disclaimer: This isn't an ad or sponsored content. We simply wanted to share this analysis with you as a great, recent example of video marketing.}

In case you’ve been living under a rock and missed it, the robots are currently taking over the world!

AI tools are advancing at an unprecedented rate and it’s creating a huge debate over the extent to which it’s a replacement for creatives - or a tool to make us even better. 

AI writing tool Jasper recently launched a tongue-in-cheek campaign for their new Brand Voice product. One of the key reservations and objections to AI copywriting tools is whether they’re able to write in your particular brand voice.

This campaign seeks to challenge that perception.

It does so by featuring comically altered versions of popular brand slogans - ‘Just Try It’, for example, and ‘I am liking it.’ 

It then concludes by driving home the message: Brand voice is super important…and Jasper’s AI protects your unique voice.

And all in 15 seconds. 

This has been accompanied by a highly creative and eye-catching print marketing campaign…

Feeling inspired?

This campaign demonstrates the power of using humour and wit to disarm objections and challenge reservations towards your product or industry.

What do people ‘push back with’ during sales conversations? What are the negative things people say about you, and your industry, on social media? What are the things your competitors might say behind your back?

Instead of seeing these as obstacles - see them as opportunities. Ammunition! 

Because by reframing scepticism through a new lens, and ending on your core value proposition - you can really poke fun at your detractors…and put your brand on a pedestal as a result!

This example shows how a bit of clever (human!) copywriting can totally change the narrative. Let's discuss creative ways to challenge assumptions about your product!