Always read the label, that's what they say…:Video Marketing Examples #98

^{Obligatory disclaimer: This isn't an ad or sponsored content. We simply wanted to share this analysis with you as a great, recent example of video marketing.}

…but not everybody reads the same old way.

British healthcare company Haleon have launched a campaign tackling blindness and visual impairment among consumers.

It’s their first ever audio-first campaign that aims to make health products more easily accessible to people who are blind or visually impaired. Using their Seeing AI app, users scan the barcode to hear spoken product information.

This helps make important information such as dosage, side effects and expiry date available to everyone.

The video itself is fun and includes a catchy song. Helping people remember and understand an important message in a light hearted way.

And it includes some big brand names such as Centrium and Sensodyne.

The ad has audio descriptors for the visually impaired, meaning the whole campaign is accessible to more people.

Feeling inspired?

This example demonstrates the extent to which video can help get important messages out to the world.

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