Animation & AR - Video Marketing Examples #103

^{Obligatory disclaimer: This isn't an ad or sponsored content. We simply wanted to share this analysis with you as a great, recent example of video marketing.}

Our recently-released State of Video Marketing report shows how video marketing is surging in popularity - creating competition and noise at an unprecedented level, and increasing the challenge marketers face in trying to make sure their content stands out.

One thing we like to do through these email updates is to highlight brands who implement interesting, different or novel ways to use animated video content. 

In that spirit, here’s an idea that combines print, animation AND tech to great effect.

The back cover of the Christmas edition of the RTE Guide featured an illustration showing a family enjoying Christmas dinner.

 In its own right, this is a beautiful and eye-catching ad. The caption ‘Féach go mion an Nollaig seo’ - which translates to ‘Look closer this Christmas’ - hints at something hidden and magical, and sure enough, when you scan the QR code in the ad, that’s exactly what reveals itself.

Through the magic of animation, when viewed through your phone screen, the Christmas dinner comes to life, with all kinds of hidden quirks and visual gags, as you can see here.

Feeling inspired?

Animation can be a brilliant way to differentiate your brand, and there are plenty of ways to use technology to create interesting, different experiences that stand out from the crowd.

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