Bands and artists get animated during pandemic: Video Marketing Examples #1

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Animation and great music - they’ve always gone together like rock and roll.

The list of iconic bands and artists who’ve created animated music videos over the years reads like a pop culture who’s who - from A-ha to Gorillaz via Daft Punk, Pearl Jam, Radiohead, U2, the Spice Girls, R.E.M. and even The Beatles.

The list above covers a huge variety of different styles, striking to the heart of what makes animation great: it gives you the power to create worlds and tell stories like no other medium.

And it’s particularly topical right now.

With ongoing restrictions associated with the coronavirus pandemic, live action video has become pretty much impossible to organise and shoot.

Animation, though, is still very much on the table - and, paired with its unique benefits -  this has led to a number of newly released music videos that feature beautiful, animated worlds and stories.

Here are just a few of them...

There are some beautiful videos among these examples, telling moving stories in a wonderful, esoteric way.

And the message for brands is simple: if you’re holding off starting your next video project until all the madness ends - maybe there’s a different way. Maybe you don’t need to wait. And maybe you can create a video that’s actually more creative, engaging and vibrant than what you originally had in mind, with the power of animated video.

So where will your next story take you?

Feeling inspired?

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