Before and After: Video Marketing Examples #99

^{Obligatory disclaimer: This isn't an ad or sponsored content. We simply wanted to share this analysis with you as a great, recent example of video marketing.}

We've said it numerous times in these emails: at the heart of a business is a transformation from ‘A’ to ‘B.’

And, at its simplest, maybe ‘marketing’ is nothing more than reaching would-be customers, and effectively articulating that journey to them. 

This video from eBay caught our eye as a perfect example.

Rather than selling individual benefits of eBay as a platform, they’ve nailed down their point-of-difference, their takeaway message, their ‘why’: “find anything you're looking for.”

And then they’ve got real specific with a particular scenario: a broken TV, a new projector and a pub full of happy customers. 

The takeaway? Next time the viewer is in a tricky situation, looking for something obscure - eBay won’t be far from the front of their mind.

Feeling inspired?

We have over a decade’s worth of experience of isolating that ‘A’ to ‘B’ story - and telling it through the majesty of animated video. 

And we’re only a button away…