Breakfast Yumbot! Video Marketing Examples #140

^{Obligatory disclaimer: This isn't an ad or sponsored content. We simply wanted to share this analysis with you as a great, recent example of video marketing.}

AI is everywhere you look right now - offering brands immense opportunities, but equally gigantic risks.

How do you communicate those risks? Make an audience understand, and care about them? Visualise how your product is the one that helps them?

As always, with any product or niche - there are an almost infinite number of different ways to communicate.

This week’s example, courtesy of Transcend, is one of our favourite styles: turning up the volume, and resisting the urge to use stuffy corporate speak - and, in doing so, creating epic content that sticks in the memory and drives home a great message.

The video focuses on the fictional "Breakfast Yumbot" - an AI assistant designed to create pancakes, which - of course - goes rogue, adding ‘bleach’ to the mix. (It’s an interesting way for AI to go wrong…but bland enough to really work and avoid pigeonholing the product.)

Through kinetic typography, we see the chaos unfold as Yumbot goes wrong and the repercussions play out, and the consequences spiral out of control in an absurd yet imaginative way.

Compare these two ways of getting across a pretty similar message…

(The boring one, appropriately, was written by AI!)

It’s pretty clear to us which one is more impactful, memorable and compelling. 

And of course, behind it all, is a message. This wacky storyline raises a smile - but it also underscores the need to govern AI properly, which is the point of the real product Transcend offers, Pathfinder.

Key Takeaways

• Consider using humour and imagination to dramatise risks and vividly illustrate the ‘why’ behind your product.

• Don't be afraid to get weird and lean into creativity! B2B, B2C - it’s all P2P - people to people - and people don’t like boring brands any more than they like boring people!

• Identify the things that keep your audience up at night - the things they really worry about - and frame your story around these, instead of banal statements about unspecified ‘consequences.’ 

If you’re feeling inspired by this example - and looking for different ways to tell your story - why not let us take a look and offer some advice? Click the button below and let’s chat!