Bringing order to chaos: Video Marketing Examples #79

^{Obligatory disclaimer: This isn't an ad or sponsored content. We simply wanted to share this analysis with you as a great, recent example of video marketing.}

We often talk about animation being able to visualise basically anything.

So, in that spirit, here’s an example that visualises something as unthinkable as it gets.  

Yes, folks, we’ve finally reached that point: we’re talking about diarrhoea

But bear with us here, because this new campaign for Imodium is genius in its simplicity.

It’s just 10 seconds long. But in that measly time period…

• It establishes swirls and scribbles as a sensitive, but evocative - and relatable - visual metaphor for the ‘chaos’ of diarrhoea.

• It shows the main character taking an Imodium Instants pill.

• With a shift in the colour palette from dark, night-time colours, to daytime, clouds and bright colours, we see another visual metaphor for ‘calming the chaos’ which is the strapline for the whole campaign.

• This is all underpinned by a voiceover that reinforces the core message in just 30 seconds.

Feeling inspired?

Ok, there are more palatable things to talk about. But that’s the whole point of this email. 

Just remember - if animation can treat a topic as unpalatable as diarrhoea sensitively and delicately, but with great visual impact - what could it do for YOUR product or service?

Click the button and let’s chat about what animated video could do for your brand - with just 10 seconds and a little ingenuity!