Capital gains: The animated story of Crowdfund London (Video Marketing Examples #28)

^{Obligatory disclaimer: This isn't an ad or sponsored content. We simply wanted to share this analysis with you as a great, recent example of video marketing.}

We were really inspired by the launch of Crowdfund London’s new brand identity last month.

This brand redesign - accompanied by an animated video, downloadable/printable reports and animated digital graphics - does a truly beautiful job of illustrating the impact made by civic crowdfunding in London. 

And, once again, it reminds us of the power of animation in telling a great story.

‘What’s civic crowdfunding?’ we hear you ask. Essentially it’s a way for local people to invest in local projects they want to see happen.  

Not only does this open up new opportunities for funding - in an era where local governments often face tight budgets - it also brings about greater democracy. People are essentially voting, with their money, for the changes they really want to see in their communities.

 Civic crowdfunding, as you can see from the video and supporting material, has helped make an incredible impact in London, raising nearly £5m. Similar stories can be told about many other towns and cities across the world.

The video - and accompanying report - are essentially data pieces, and could be quite dry. But by using graphics, even with fairly basic animation, they really bring the story to life.

Character animations, meanwhile, are deliberately naive, subtly calling out to the community spirit, accessibility and inclusivity of these crowdfunding campaigns.

The video, reports and web graphics, taken together, really present a slick, cohesive look and feel repackaging for the brand. 

It represents the campaign in a brilliant light - highlighting the achievements and impact of Crowdfund London in a way that’s easy to grasp, powerfully visualised, and can only inspire/excite the audience about their involvement.

Feeling inspired?

We’d love to talk about how we can help YOUR brand inspire people in this way, too.  

We specialise in creating video and animated graphics that strengthen your message and bring your story to life.

Click the button and let’s chat!