Challenging Perceptions: Surprise, it’s IKEA! - Video Marketing Examples #142

^{Obligatory disclaimer: This isn't an ad or sponsored content. We simply wanted to share this analysis with you as a great, recent example of video marketing.}

zOne thing humans are all guilty of is making judgements based on preconceived ideas. Yes, we’re a biased bunch! Historically, we’ve had to be. Making snap judgements, categorising and labelling things, people, and situations is a way for the brain to make quick decisions. It’s intrinsically linked to survival. 

Of course, we no longer live in a world where we need our brain to make the connection bear = bad as quickly as possible, so we can afford to relax biases and challenge perceptions - which is something we’re thankfully seeing more and more of in modern day society.  

“Great!” We hear you say, “but what on earth does this have to do with video marketing?!” 

Glad you asked. Take a look at this video ad. Try and watch it with no preconceived ideas (and forget the spoiler in the subject line!) 

From this Eureka Spiritsis video - with its absurd brand name, enigmatic presenter, and his extremely posh pronunciation of ‘years’ - you can tell this is a brand that oozes quality, elegance, and class.

Well, surprise. It’s IKEA. 

IKEA is a brand that perhaps doesn’t spring to mind when you think of quality, elegance, and class. It’s an affordable home furnishings company. 

This playful video challenges those common misconceptions, opening IKEA up to a wider audience and potentially intensifying the loyalty of their current customers by reassuring them that they’ve made a smart choice. 

Feeling inspired?

It’s never too late to change how people feel about your brand. IKEA’s just done it and they’ve been around since 1943! 

If you do want to playfully change perceptions about your brand, video is the BEST way to do so. An incredible 91% of people have watched an explainer video to learn more about a product or service. And, even better, 89% of consumers want to see more videos from brands in 2024. 

So, what are you waiting for? Click the button below to start your video journey