Change the Ending: Video Marketing Examples #135

^{Obligatory disclaimer: This isn't an ad or sponsored content. We simply wanted to share this analysis with you as a great, recent example of video marketing.}

For charities, marketing is so often about great storytelling.

And here’s an unbelievable example - get your tissues at the ready.

Alzheimer's Research UK recently launched an impactful animated film highlighting the harsh realities of dementia. It depicts a fairytale prince and princess, but with a heartbreaking twist.

After an epic battle against the dragon, and the ‘happily ever after’ moment - we witness the prince start to decline, becoming forgetful and confused. It slowly becomes clear this is not a fairy tale - it's the tragic reality of dementia.

In a powerful match cut, the animated characters transition into real footage of an elderly couple dealing with the condition. Dementia has stolen their "happily ever after."

The ad puts a spotlight on the alarming lack of awareness about dementia's effects. It aims to improve understanding while urging support for Alzheimer's Research UK's mission to find a cure. And, crucially it challenges viewers to ‘Change the Ending’ by lending their support to the charity.

Feeling inspired?

This one is a real tearjerker, but it really demonstrates the power of animation and storytelling to make that emotional impact.

If you’d like to support the mission of Alzheimer’s Research UK and find out how they’re looking to ‘Change the Ending’ visit https://www.alzheimersresearchuk.org/ 

And if you’re a marketer looking to tell your story with video - maybe we can help.