Changing Gears - Video Marketing Examples #106

^{Obligatory disclaimer: This isn't an ad or sponsored content. We simply wanted to share this analysis with you as a great, recent example of video marketing.}

As marketers, we’re often told to find what works, and double down.

This is an effective tactic used by countless brands, who find a way to position their product and then spend huuuuge sums of money on ads to get that message in front of their audience.

But nothing lasts forever: just as standing still is like moving backward, sticking to the same marketing message for too long can cause your brand to become stale and lose relevance with your audience.

So it was interesting to see recently two examples of brands DRAMATICALLY mixing up their messaging.

During lockdown, Peloton was the only gig in town for gymgoers, and they quickly earned a reputation for saturating the market with powerful, pumping, adrenaline-heavy content like this and this - ‘Let’s go Peloton!’ - which you either found inspirational or irritating, depending on your attitude to exercise!  

And Grammarly, whose tried-and-tested approach - “If you write anything on your computer - you NEED to get Grammarly” - has clocked up over 500m views 🤯

While Grammarly have shied away from the testimonial, to-camera approach - instead opting for an impactful blend of text, graphics, emojis and a playful soundtrack.

What’s the takeaway here?

Big brands know that, just because it worked then doesn’t mean it necessarily works now. 

Think about your own video ads, and marketing as a whole. Is your video a little tired? Are your audience numb to your message? Does your brand need a fresh coat of paint?

We’re here to help.

Click the button and let’s talk about how!