Clean and simple: Video Marketing Examples #45

^{Obligatory disclaimer: This isn't an ad or sponsored content. We simply wanted to share this analysis with you as a great, recent example of video marketing.}

This week’s example brings new meaning to the idea of ‘clean’ design!

It’s an animated ad campaign promoting Lifebuoy - the leading soap brand owned by Unilever.

This is animated video at its best: playful, whimsical and fun.

The 1950s vibe of the custom-created soundtrack calls back to a golden age - a not-so-subtle reference to the tradition and heritage of this famous old brand (it was founded in 1895!)

And animation really works here - why? Because soap exists to kill germs, which are, of course, invisible. So how do you illustrate the product working?

Like THIS, of course! 

The video also does a great job in encouraging the user to think about some of the things they do that might transfer bacteria, in a (relatively) non-gross way! 

The takeaway here? Animation isn’t just a great way to create something fun, light-hearted and engaging. 

It can help visually articulate the problems solved by a product or service, in a much more flexible way than basically any other medium.

From cloud computing to crypto, our team has helped bring hundreds of complex, abstract products to life in an engaging, dynamic way.

Let us show you how! Click the button and let’s talk…