Coat of paint: Video Marketing Examples #72

^{Obligatory disclaimer: This isn't an ad or sponsored content. We simply wanted to share this analysis with you as a great, recent example of video marketing.}

They say a brand is a story that never stops unfolding.

So it’s no surprise that many of the world’s most beloved brands have taken steps to evolve their identities over time. 

One of the golden rules of any rebrand is subtlety: extreme rebrands which reinvent the wheel can fall flat on their face, stripping away everything people already loved about a brand (take GAP for example!)

Animated video - as the ultimate storytelling tool - can help you tell the story behind the subtleties of your rebrand, too. 

It gives you the power to use motion to highlight individual elements, and then bring them into place, demonstrating clever nuances and hidden meanings behind your new brand.

AND you can tie your ‘new look’ into a powerful story which helps explain WHY a new brand is necessary.

Examples? Why choose one when we can show you five…

(click on images below to watch the videos)

Feeling inspired?

Is your brand due a touch-up? 

If so, make sure animated video is part of your toolkit for promoting and explaining it to your audience! It’s one of the most powerful ways to communicate a new brand identity. 

And, P.S., we can help you do it. Click the button below to find out more about what we do…