Data in Motion: Video Marketing Examples #67

^{Obligatory disclaimer: This isn't an ad or sponsored content. We simply wanted to share this analysis with you as a great, recent example of video marketing.}

Good data is more than just numbers: it tells a story.

And when you pair it with animation - one of the most diverse and powerful storytelling devices ever created - you end up with something like this from the team at NordPass… 

We’ve long been advocates for generating unique data and have published our own State of Video Marketing report for the last 8 consecutive years. 

Generating interesting, original data:

• Builds thought leadership.

• Attracts powerful inbound links.

• Gets people to think about your industry in a different way.

NordPass’ effort is great. It uses beautiful animation and design to create a slick video, calling out many interesting snippets of info from their latest report, NordPass Research Insights 2021.

But there’s more to it than this: because many of the callout stats - as well as being genuinely interesting - also directly build the case for the viewer to use NordPass as part of their online security efforts.

Sure, it’s a different approach from a traditional explainer video or video ad (which they also have here). But results speak for themselves: it’s generated around half a million views and counting on YouTube, making it one of the most popular videos on their channel.

Feeling inspired?

With extensive experience of running our own unique research projects - and, of course, expertise in creating beautiful animated video - we’d love to talk about how this kind of campaign might work in your industry, too.

 Click the button and let’s chat!