Don’t be a tool - Video Marketing Examples #105

^{Obligatory disclaimer: This isn't an ad or sponsored content. We simply wanted to share this analysis with you as a great, recent example of video marketing.}

One of the great things about animation is the ability it gives you to incorporate any sort of character. Literally, if you can draw it, and make it move - it can be a character, whether that’s people, animals, or…tools. 

Wait a minute, tools? Nope, that’s not a typo! Step forward this series of videos created to promote Builders Code.

Builders Code is a code of conduct for construction workers in British Columbia, Canada. It's all about making sure worksites are safe, respectful, positive and productive.

To reinforce this message, and have a little fun with it, they created this series of 3 short animated videos.  The videos use anthropomorphic 'tool' characters, like spanners, tape measures and saws. 

By highlighting scenes of bad behaviour, like bullying and sexism, with the tagline "Don't be a tool" the videos remind the audience to keep things respectful and safe on construction sites, without being preachy or stuffy.

Feeling inspired?

These videos typify how animation can be used to make a serious message feel more light-hearted and easy to digest. They show how humour can be used to create fun content with a serious point.

 And the best part is that they're super short - ranging from 23 to 33 seconds - so they hold your attention and make a crystal clear point.  

If you’re looking to get across a serious message with animation, get in touch by clicking the button below.