Dual meaning - Video Marketing Examples #122

^{Obligatory disclaimer: This isn't an ad or sponsored content. We simply wanted to share this analysis with you as a great, recent example of video marketing.}

The English language - like any other - is littered with double meanings: words and phrases that mean multiple different things.

And, for us marketers, this can offer rich opportunities for storytelling: a chance to really have fun with your messaging.

Take this recent Setapp ad as a very simple example. SetApp has established itself as a go-to platform for Mac users, providing access to a curated collection of applications across various categories on a subscription basis.

This ad plays with one of these categories - laptop cleaning (in the figurative sense, i.e. decluttering and getting rid of old files!)

However, by illustrating this with the fairly humorous image of a laptop being literally cleaned in a dishwasher, the ad effortlessly creates a humorous, memorable scenario for viewers to enjoy.

Feeling inspired?

Sometimes, the silliest, simplest ideas can be the most effective. They can give you new approaches and angles to communicate your message from, mixing up your storytelling and cutting through banner blindness.

By way of a simple exercise - spend a few minutes, and write down words relevant to your product or service. The things it does for your customers. Then, look for double meanings or ways to flip it - ways to infuse your message with comedy.

With simple changes to the way you look at things, you can end up with quirky, creative, fun ideas that bring your brand to life in new ways.

Ready to explore the possibilities for your brand? Speak to a video expert today by clicking the button below. They can guide you in incorporating analytical creativity and humour into your video marketing, helping you make a lasting impression on your audience.