Eggs-traordinary! - Video Marketing Examples #108

^{Obligatory disclaimer: This isn't an ad or sponsored content. We simply wanted to share this analysis with you as a great, recent example of video marketing.}

For all the bells and whistles of modern marketing, there’s a lot to be said for simply putting your product front-and-centre.

In the lead up to Easter, here’s a great example of that approach, courtesy of Reese’s. In what could be seen as a direct challenge to Cadbury’s Creme Egg, the ad shows an empty chocolate egg being filled - not with fondant! - but with peanut butter, in a dreamy, alluring way.

This kind of content really does engage the senses. Our mouths were watering just watching it!

Feeling inspired?

Using an animated model of your product in this way can be a great way to take users inside that product, engaging their senses and getting them invested.

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