Emails in Motion: Video Examples #56

^{Obligatory disclaimer: This isn't an ad or sponsored content. We simply wanted to share this analysis with you as a great, recent example of video marketing.}

We talk a lot about animated graphics. 

There are lots of uses for these beautiful offshoots of the motion graphic world.

They can bring to life a website, or a landing page, like our home page for example…

Not to mention brightening up sales pitches, presentations, slide decks and pitches. 

But did you know they work in emails, too?

It’s not universal, but pretty much all webmail clients and most desktop and mobile clients support the use of animated graphics and GIFs.

All the amazing and powerful reasons you use motion graphics in other strands of your marketing apply for emails. 

They catch the eye, encourage scrolling, compliment messaging, add personality and build brand cache.

They can…

Make your products pop

(or show off multiple options while preserving valuable space in your email…)

Commemorate holidays and special events

Or just add a little personality…

Feeling inspired?

Animated graphics are an amazing way to add extra life and creativity to your email campaigns.

And, with the world’s inboxes fuller than ever, we surely all agree that can only be a good thing!

If you’re feeling inspired, here’s an offer: let us create the animated graphics! We can create graphics and add motion from scratch, or repurpose your existing video content. 

All you need to do is add the copy and hit ‘Send.’ Your audience is the winner!

Click the button below to chat :)