Everyone’s journey: Video Marketing Examples #90

^{Obligatory disclaimer: This isn't an ad or sponsored content. We simply wanted to share this analysis with you as a great, recent example of video marketing.}

It’s not every day you admire a piece of marketing put together by the government! But this campaign from the UK Department for Transport, designed to make transport more inclusive, captured our imagination.

It uses animation to depict simple, every day transport scenarios, encouraging simple acts of kindness to make the experience better for everybody.

The use of animation means these scenarios can be put across in a way that’s perhaps less patronising and corny than live action might be.

It also takes away some of the logistical headaches that would be associated with filming this kind of footage live action - in terms of locating scenery, hiring actors, and so on.

Instead, they choose an animated video with an original, whimsical style: and it gets the message across perfectly!

Feeling inspired?

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