Fermented, not farmed: Video Marketing Examples #89

^{Obligatory disclaimer: This isn't an ad or sponsored content. We simply wanted to share this analysis with you as a great, recent example of video marketing.}

‘Fermented, not farmed:’ it’s probably not a line that’s going to capture the public imagination in the way that ‘Shaken, not stirred’ did!

But this seriously beautiful animated video from MyProtein does a great job of getting across a product-based point-of-difference: protein powder that delivers the same benefits as regular whey, but without cows!

As is often the case with animation, it’s not just what the video DOES say - but what it doesn’t need to.

The fun, colourful, playful style says it all about a brand that’s modern, youthful, forward-thinking and aspirational - and, in a highly competitive marketplace - different!

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