Festive roundup! Video Marketing Examples #51

^{Obligatory disclaimer: This isn't an ad or sponsored content. We simply wanted to share this analysis with you as a great, recent example of video marketing.}

The ‘Christmas ad’ might be a relatively new concept in marketing - but, since 2007, it’s become as much a festive tradition as mince pies and Christmas carols! 

The UK retailer John Lewis is widely credited with inventing - and setting the standard - for Christmas ads over that period.

But nowadays, it’s become an annual marketing event: Britain’s biggest brands line up every year, competing to tell festive stories that best amuse, entertain, inspire and pull at the heartstrings of the nation while saying something important about their brand.

In this week’s email we thought we’d lay out some of the big-hitters for 2021 that have landed so far.

So, sit back and relax with a gingerbread latte and enjoy a little festive storytelling inspiration...

(click on the images to watch the videos)

Selfridges 

Hobbycraft

 Very

Aldi

Celebrations

 John Lewis 

TESCO 

Disney

McDonalds

Waitrose

Sainsbury’s

M&S 

Argos

ASDA 

Boots

Lidl

Etsy

Vodafone

Barbour

Coca Cola

Feeling inspired?

We’ve covered some serious ground in those 22 examples - lots of different ideas, video styles and emotional angles.  

But what they do all prove - if further proof was needed - is that short-form video can be an incredibly powerful tool for brand-building and storytelling. 

In just a minute or two, these ads take you on a journey. They can make you laugh, make you cry, make you think. They plant seeds for the brands they promote, so that - next time you’re making a buying decision - you can’t help but be influenced by these stories. 

If you’re interested in harnessing the power of video for your brand - click the button below, and let’s talk!