Flip the Script: Video Marketing Examples #147

^{Obligatory disclaimer: This isn't an ad or sponsored content. We simply wanted to share this analysis with you as a great, recent example of video marketing.}

In the advertising world, so much comes down to one word: perspective.

There’s so much noise and competition, it just isn’t practical to keep saying the same thing about your brand or product time, after time, after time.

The genius is in finding new ways to look at your product: new types of messaging to try.

Step forward Jif (the peanut butter guys) with a GREAT example.

Their Super Bowl ad found a new (and timely) way to push the value of their peanut butter.

They created a satirical, heart-rending video that almost resembles a charitable appeal, focusing on the 'millions of celery sticks' that are served with wings each year during the Super Bowl - and heartlessly thrown away.

Instead, the ad suggests - you could pair them with Jif peanut butter, for an epic, game-winning snack combo.

Why it works

Flipping the perspective of your ads in this way works for a few great reasons.

1. Novelty and Surprise: Consumers are bombarded with ads every day. Flipping the perspective offers something unexpected and novel, which can break through the clutter and capture attention.

2. Engagement and Interest: By presenting a familiar product or concept in a new light, brands can pique curiosity and engage consumers on a deeper level. This can lead to increased interest in the brand, its message - and, of course, its products.

3. Memorability: Unconventional advertising tends to be more memorable because it stands out from the crowd. When a brand flips the perspective, it creates a memorable experience for consumers, making it more likely they’ll remember the ad and the brand associated with it.

4. Emotional Connection: Ads that challenge conventional thinking or highlight unexpected connections can evoke strong emotions in viewers. By tapping into emotions like humour, empathy, or nostalgia, advertisers can forge a deeper emotional connection with their audience.

This ad certainly feels like it would be more memorable than an ad which simply reels off the ingredients and selling points of the peanut butter!

Feeling inspired?

Creating memorable video campaigns isn’t always about new products or even new ideas. It can be as simple as looking at the same things - from a new perspective.

What would it look like if your brand created a video ad that resembled a charity appeal? What if you had to create a cause marketing campaign? What if you had to create a humorous ad?

Sometimes, the best perspectives come from outside your organisation. We know, it can be difficult to see the wood for the trees when you’re super invested into something.

Want an expert perspective to explore new ways to look at your brand, product and services? Click the button!