Fun with Mr. Krabs - Video Marketing Examples #91

^{Obligatory disclaimer: This isn't an ad or sponsored content. We simply wanted to share this analysis with you as a great, recent example of video marketing.}

Every now and then, a campaign comes along that really makes you smile: and this is one of them!

Fintech company Envestnet turned to an unlikely source to help them market their flagship advisory platform: a certain Mr Eugene H. Krabs of Spongebob Squarepants fame.

As well as incorporating him into the below video…

…they also created a scrollable demo which imagines how Mr Krabs would use the platform to manage his finances in a range of different scenarios.

This serves two purposes. One, it gives potential users a solid idea of how the software tool really works. Two, it adds a layer of fun and engagement that a generic example almost certainly wouldn’t.

And it’s another reminder, as we often say, that B2B needn’t mean ‘boring 2 boring!’

Feeling inspired?

We might not be able to hire Mr Krabs, but we DO have lots of experience of making products and tools that can seem sterile and boring, engaging lively and fun.

Click the button and let’s see what magic we can work together!