Get THEM Excited! Video Marketing Examples #61

^{Obligatory disclaimer: This isn't an ad or sponsored content. We simply wanted to share this analysis with you as a great, recent example of video marketing.}

There are probably a million things you could tell your audience about your product or service. 

But remember: success is about isolating and communicating ‘the thing’ that gets YOUR VIEWER excited.

Take Shopify for example. 

We’re talking about an incredibly feature-rich and complex software tool designed to help you build an online store.

A quick scroll of any feature page on the website will show you how much complex stuff they have to shout about…

So what do they lead their top-of-funnel campaigns with? 

The drag-and-drop store builder? ❌

The comprehensive dashboard? ❌

The mobile app? ❌

The app integrations? ❌

Nope, they go straight to the heart of what REALLY inspires and excites people to get started with Shopify: 

“Every 28 Seconds a New Business Gets Its First Sale on Shopify” ✅

They get it: for beginners, it’s not about the tech specs and the features: it’s about the euphoria, the fun, the autonomy, of actually making a sale - particularly that elusive FIRST sale. 

(They also do a great job of following up with educational content that helps make this goal a reality for this specific audience, as well as catering to more experienced retailers.)

Feeling inspired?

When you’re immersed in marketing a product or service, it’s sometimes like the old saying - you can’t see the wood for the trees. 

You can be so close to something that you forget what makes it exciting to people who DON’T know about it already.

Creating a Wyzowl video is a great exercise if this sounds familiar. 

Not only do you come away with a beautiful animated video - the very exercise of going through our process with video and storytelling experts can give you a new appreciation for what’s really EXCITING about your business. Click the button and let’s chat!