Gone fishing - Video Marketing Examples #119

^{Obligatory disclaimer: This isn't an ad or sponsored content. We simply wanted to share this analysis with you as a great, recent example of video marketing.}

As fun as it is to try new stuff in marketing, sometimes you have to double down on what works.

A perfect example of that is Specsavers. The multinational optical retail brand, has become synonymous with humour and comedy in their marketing campaigns, based around the legendary strapline: “Should have gone to Specsavers.”

They cleverly play on the relatable moments when people make mistakes due to poor vision - highlighting the importance of getting the right eyewear. From the classic case of mistaken identity to comical mishaps, Specsavers has consistently delivered memorable ads that leave audiences in stitches.

Just check out the latest edition…

Feeling inspired?

Sure, the "should have gone to Specsavers" catchphrase has become a cultural phenomenon which is the envy of most brands.

But today’s example reminds us of two things:

• If you find something that’s working, do more of it…

• Don’t rest on your laurels: There are always new ideas, scenarios and stories to tell that continue to resonate with your core brand message

Feeling inspired? Feeling lost? Feeling curious? Click the button and let’s have a chat about how we can tell your story!