Growflation - Video Marketing Examples #129

^{Obligatory disclaimer: This isn't an ad or sponsored content. We simply wanted to share this analysis with you as a great, recent example of video marketing.}

Ever feel like your favourite snacks and meals are getting smaller, as the price tags get bigger?

Turns out there’s a word for it - shrinkflation - and, as the cost of living crisis rumbles on all over the world, it’s on consumers’ minds.

To contrast the current trend towards "shrinkflation", Pizza Pizza recently introduced a new "Growflation Pizza" - which is a medium pizza sold for the price of a small, giving customers more value and underscoring their brand message that ‘Everyone Deserves Pizza.’

The brand took a similar stance against inflation last year by introducing their Fixed-Rate Pizza, an XL 4-topping pizza at a guaranteed price of $16.99, a few days after Canada’s biggest interest rate hike in 40 years - and it and was so successful, the offer was extended until the end of 2023.

The video doesn’t use a voiceover, it uses typography and product imagery to really get home the message.

Beyond the simple, slick style, the video works because it addresses a pain point it knows the audience is suffering with - and offers a compelling solution.

It aligns with the fundamental brand vision: “Everyone Deserves Pizza.”

And it clearly shows ‘difference’ - going against the grain. While other brands are out there offering less value, Pizza Pizza are busting a gut to offer you more. And that’s impactful!

Feeling inspired?

It’s always a good idea to think bigger than your brand: what’s going on in the wider world? What struggles are people having - what’s keeping them up at night?

From there, is it possible to offer something truly useful or of value that corresponds with that problem?

From there, give products and initiatives catchy, descriptive names that tell the story. (We love the Growflation Pizza brand name!)

Tap into your brand's purpose and values to guide marketing with authenticity…

…and, above all, tell that solid gold story with VIDEO!

(click the button to get started on your video journey)