Gut Bomb - Video Marketing Examples #118

^{Obligatory disclaimer: This isn't an ad or sponsored content. We simply wanted to share this analysis with you as a great, recent example of video marketing.}

Ever had that "I might explode" feeling after a heavy lunch? This week’s example is a great demonstration of how exaggerated visual storytelling can tap into recognisable situations - and make an impact on an audience!

In this ad, the team at Smoothie King takes the relatable problem of feeling like a ticking time bomb after a hefty meal - and turns it up to maximum comedy. We've all been there, right?

By contrast, the ad introduces an alternative: light, delicious smoothies that are a welcome substitute.

What’s interesting is that this ad utilises a familiar, highly effective storytelling format: the classic problem-solution-benefits structure.

They acknowledge the familiar problem we've all faced: the post-heavy-lunch explosion sensation.

Then, they introduce their secret weapon—their scrumptious smoothies—as the perfect antidote to this discomfort.

And, with that contrast established, they unveil the benefits: those mouthwatering ingredients that make their smoothies so desirable.

Feeling inspired?

The problem-solution-benefits structure is a reliable method for engaging storytelling, and one we use a lot.

Sometimes, it can help to turn that customer discomfort up to 100: what’s the problem they’re facing? How does it manifest itself? And how does your product alleviate that pain?

If you’re struggling to get your storytelling fuse to light, then let's have a chat and explore the endless possibilities.

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