Hey Gen Z, notice me! - Video Marketing Examples #143

^{Obligatory disclaimer: This isn't an ad or sponsored content. We simply wanted to share this analysis with you as a great, recent example of video marketing.}

Struggling to get Gen Z’s attention? You’re not the only one.  

According to Bulbshare, 99% of Gen Z consumers admit to skipping ads, and 63% of them have ad blockers to avoid seeing ads altogether.  

Yikes. That sounds pretty bad for video marketers. But all is not lost. See, it’s all about how you communicate. 

Gen Z notice brands that care about the things they care about. Namely, authenticity and the value of the individual. They seek brands they can connect with, and that cater to their specific needs and preferences. 

So, let’s take a look at that in action. Two brands that are killing it with Gen Z are Nike and Doritos. 

Here’s a Nike video ad: 

Aside from the fact that this is a beautifully choreographed and mesmerising video, it grabs attention with diversity. It oozes diversity - diverse people, sports, fashion. Every character in this video is an individual living their own authentic experience.  

This kind of video marketing is why Nike tops the charts when it comes to Gen Z’s favourite brands, with an envious 61% of Gen Z consumers ranking Nike as their favourite footwear brand, and 35% ranking it as their favourite clothing brand, too (according to research by Visual Capitalist). 

Now for a change of pace, courtesy of Doritos:

While this is very different in tone to the Nike ad, it still speaks directly to Gen Z and that ‘value of the individual’ by encouraging viewers to “devour Doritos your way.” 

When speaking about the campaign to Marketing Beat Senior Marketing Manager at Doritos, Alex Nicholas said: “We know that Gen Z are looking for ways to express themselves and this campaign encourages them to do exactly that.”

Feeling inspired?

So, quite a lot to unpack about Gen Z marketing. If you’re wondering if you should market to Gen Z, despite the difficulties, then the answer is a resounding YES. 

According to Bloomberg, Gen Z has $360 billion to spend. The trick is getting them to spend it.  

That’s where professionals come in. Luckily, you don’t need the budget of Nike or Doritos to work with a group of professional and passionate video marketers who not only understand the challenges of catching the attention of Gen Z, but are there to help you meet them head on! 

Click the button below and let’s have a conversation.