How video helped Moonpig add 1 million+ new customers during lockdown: Video Marketing Examples #18

^{Obligatory disclaimer: This isn't an ad or sponsored content. We simply wanted to share this analysis with you as a great, recent example of video marketing.}

From a business point-of-view, it’s a sad fact that the pandemic has created both winners and losers. 

We’re all too aware that it’s created some really hard times for many businesses. 

But one company thriving in the darkness is print-on-demand greetings card and gift company Moonpig, whose achievements during the last 12 months have included...

• Adding a staggering 1 million new customers during the first UK lockdown.

• Profits soaring by 137% to £33m.

• Floating on the stock market, with an initial valuation of £1.4 BILLION!

The fact they offer great software, reliable delivery and quality products are clearly the driving forces here. (Not to mention a series of national lockdowns that, literally, banned us from delivering cards ourselves!) 

But what’s equally clear is the incredible role played by video in communicating this value and acquiring new customers.

Moonpig’s video advertising game is so, so strong. 

Whether it’s instructional demo videos that go beyond mere screen recording and really add powerful narrative simplicity... 

...Seasonal ads that call out timely events like Mothers Day, Valentines Day and Christmas...

Or longer-form, feel-good content that pulls at the heart strings and reinforces some really wholesome brand values. (Tissues at the ready here, folks!)

All their video content contains some basic, but powerful, consistencies. 

They’re simple. They’re slick. They’re arguably paced on the slower side, making them feel sedate, accessible and easy-to-follow.

And this all sends a range of subtle messages about what to expect when you use the app - an experience that’s slick, professional, reliable and easy for anyone to use.

Remember: when you make a video, every decision you make says something about your brand: the colours, the styles, the pacing, not to mention - of course - the words and messaging you use.

And that all influences the way your audience perceives your brand - and their decision on whether to trust you or not.

So what does your current video say about you? Is it time for a refresh? We’d love to take a look and give you some advice. Click the button and let’s chat...