Interactive Myth-Busting: Video Marketing Examples #42

^{Obligatory disclaimer: This isn't an ad or sponsored content. We simply wanted to share this analysis with you as a great, recent example of video marketing.}

The word ‘infodemic’ hasn’t quite made it into the dictionary yet - but that might be about to change.

The term has been widely used by the World Health Organization to describe misinformation around the coronavirus pandemic.

According to the WHO, nearly 6,000 people around the world were hospitalised because of coronavirus misinformation during the first 3 months of 2020 alone - and at least 800 of them may have died. 

In a world where information is published and shared at an unprecedented rate, misinformation and so-called ‘fake news’ have become a huge issue and a serious threat to public health.

So how do you combat the misinformation?

Our interactive video partners, WIREWAX, came up with one compelling way: a ‘myth-busting’ interactive video. 

Check out the full experience here.

Using powerful but simple quiz functionality, the user is asked to answer a series of ‘True or False’ questions related to widely-shared misinformation about the pandemic.

The viewer is shown whether their answer is ‘Correct’ or ‘Incorrect.’

 Followed by a sort of ‘recap’ screen that underlines the key information...

 The power of interactive video

It would have been just as easy to create a video that simply explains and dispels some of the misinformation around coronavirus in linear style.

But interactive video is particularly impactful here: as always, it gets the viewer sitting forward in their seat, actively engaging with the content - requiring a decision, a response, an action. 

WiREWAX studies suggest interactive video can lead to up to 5x longer engagement, 9x greater interaction rates - and an experience that's 32% more memorable than traditional video.

No wonder it’s a potential solution to the infodemic. 

But interactive video might also be the solution to other problems: employee knowledge gaps, customer troubleshooting. 

Take a look at our interactive videos page to see more examples and find out more about what this powerful tool can do.  

And get in touch if you’d like to find out more from one of our interactive video experts...