Living Colour - Video Marketing Examples #153

^{Obligatory disclaimer: This isn't an ad or sponsored content. We simply wanted to share this analysis with you as a great, recent example of video marketing.}

When you're launching your brand's first-ever colour eReaders…what better medium than animated video to really bring it to life?!

Kobo has taken this idea and run with it, with a campaign that celebrates the joy of reading - and especially of reading in full colour.

The ad uses animation to turn iconic scenes from beloved books into vibrant animated landscapes.

From the charm of "Alice's Adventures in Wonderland" to the timeless pizazz of "The Great Gatsby," each clip is a testament to the power of storytelling, and a celebration of literature.

At the same time - it’s yet another object lesson in the power of animation, which once again shows its unique ability to go beyond reality, transport viewers to new worlds and ignite their imaginations in ways that other types of content simply can’t!

Feeling inspired?

Visual metaphors around colour are such a big strength for animated video.

And that’s not just for products specifically related to colour.

It’s the perfect accompaniment for so many classic storytelling techniques.

We can show complexity and clutter give way to simplicity and clarity.

We can show the dark, storminess of anxiety give way to peace, calm and tranquility.

And these all symbolise the benefits and transformations of products and services.

Whether it's a new eReader - or any other type of product, service or idea - animated video offers a powerful platform for bringing products to life and captivating viewers with the promise of transformation.

Wanna find out more? Click the button!