Love or hate? Video Marketing Examples #113

^{Obligatory disclaimer: This isn't an ad or sponsored content. We simply wanted to share this analysis with you as a great, recent example of video marketing.}

With years of clever marketing, it’s been established that, when it comes to Marmite: you either love it or hate it.

This latest campaign from everyone’s favourite (or least favourite) vegetable extract-based spread, takes this strapline to the next level!

Playing on the exciting occasion of a baby scan, it introduces the idea that parents - rather than finding out a baby’s gender - are actually finding out whether their unborn little one is a Marmite lover, or hater.

It’s backed up with a clever social media campaign…

…and a dedicated website with an invitation for expectant parents to sign up to an actual study. 

Feeling inspired?

This campaign is a great example of how looking at fresh angles in your brand can help your audience look at your brand in a new way.

By being humorous and entertaining in your content, you can bring extra eyeballs to your brand and create a lasting impression.

So why not inject some humour into your next video marketing campaign? Finding the humour in your brand can help you connect with your audience on a deeper level and make an impact in your industry.

Click the button below and let’s chat about how we can help you do it!