Man meets manga: Video Marketing Examples #132

^{Obligatory disclaimer: This isn't an ad or sponsored content. We simply wanted to share this analysis with you as a great, recent example of video marketing.}

One thing that seems to be really big just now is a mix between animation and live action. Many of our examples over recent months have included that blend. 

And here’s another one that does an unbelievable job.

Epic storytelling takes centre stage in On Running's cinematic ad "Tri-Kings." World champion triathletes Gustav Iden and Kristian Blummenfelt are transformed into larger-than-life Norse warriors in this creative fusion of live action and animation. 

The video begins with atmospheric shots of the athletes in the real world. A movie trailer-style voiceover sets the scene, building a legendary narrative around these triathlon titans and instantly grabbing attention. 

Then, in a slick transition, we enter the animated world. The high quality manga-inspired animation pits our heroes against mythic obstacles, charioteers and sea monsters. This fantasy realm and animation style provide unlimited possibilities to showcase the athletes' determination and skills in new ways - while saying so much about the On brand, who it’s for, and what it helps you achieve.

Feeling inspired?

The ad reminds us how animation can take real-world stories to new heights. Blending live footage with animated segments gives us the best of both worlds - humanising Gustav and Kristian as real-life, elite competitors with relatable personalities, then depicting them as Norse superheroes with supernatural abilities. 

This innovative format broadens the appeal beyond just sports fans, drawing in viewers who love epic mythology and stunning animation.

It's a masterclass in using different video styles together to amplify the impact, leaning into the athletes' Viking spirit with a fictional tale rooted in their true journeys. This balance creates an authentic story that really does inspire.

And if you’re ready to inspire? We’re just a click away…