Mature Marketing: Video Marketing Examples #64

^{Obligatory disclaimer: This isn't an ad or sponsored content. We simply wanted to share this analysis with you as a great, recent example of video marketing.}

It’s not surprising that many people - when they think about animation as a medium - think ‘childhood.’

After all, most of us saw animated video for the first time when we were very young. Many of our favourite TV shows and movies were animated.

To this day, the bright colours and vibrancy of animated content make it the equivalent of catnip to millions of babies, toddlers and children around the world.

But its appeal is far from limited to children alone. In fact, embracing animated video can actually help you reach a more mature audience.

And here’s a story that proves it.

Mini Cheddars are a UK snack which, for years, have been a staple in the lunchboxes of school children.

With their latest campaign, they’re looking to diversify beyond this and reach a more mature audience.

Their chosen medium? Animated video! It utilises a gritty animation style, familiar from adult shows like Bob’s Burgers and Adventure Time - as well a sinister origin for the origin of their product!  

As Emma French, business director at TBWA\London says: “Mini Cheddars are generally seen as a kids lunchbox snack, and we're hoping the new direction and style will speak to adults.”

Feeling inspired?

This example proves that animation, far from being the reserve of childrens’ content, is something that can help you reach a more mature audience, when executed correctly. 

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