Money in the bank: Video Marketing Examples #49

^{Obligatory disclaimer: This isn't an ad or sponsored content. We simply wanted to share this analysis with you as a great, recent example of video marketing.}

Many businesses, when starting out with video ads, roll out one ad - a minute or longer - including every feature and benefit necessary for an introductory video, plus a call-to-action. 

That’s a perfectly fine approach - but here’s another way to do it. 

Monzo - the online bank that was valued at an eye-watering $4bn this week - instead choose to divide their ad spend between 5+ ‘feature-specific’ videos. 

Each one is around the 10-12 second mark: quick, punchy and focusing solely on one specific feature of their service.

Whether it’s organising your money with savings ‘Pots’-

The instant notifications you receive when you spend - 

The unique, hot-coral card -

The ability to quickly send money without loads of details -

Or the handy bill splitting feature -

The idea here is that, instead of being bombarded with the same video ad multiple times, the viewer will instead see these, over time, in sequence. 

Shorter ads are less likely to be skipped, meaning the individual, singular message of each ad really hits home.

And if one feature doesn’t grab the viewer, maybe the next one will. If not, maybe the one after that. And so on.

Over time, you’re slowly building a case about all the interesting things your product or service can do, increasing the chances of them signing up.

And if you can trust anyone when it comes to growth - you can trust Monzo! Just look at these numbers...

Feeling inspired?

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