On trend: Video Marketing Examples #86

^{Obligatory disclaimer: This isn't an ad or sponsored content. We simply wanted to share this analysis with you as a great, recent example of video marketing.}

As marketers, we’re often reminded how important it is to keep an eye on trends.

But how many trends do we miss, or dismiss, because they just don’t seem all that relevant to our niche?

For example, maybe you spotted the recent trend of AI drawing tools (exemplified by tools like Dall-e mini). Dall-e mini is an AI model that uses machine learning to generate an image based on any prompt. It’s seriously impressive stuff!

How does that trend, though, relate to tomato ketchup?

The geniuses at Heinz saw a link and created this video…

The message is simple: when people think ‘ketchup’ they think of Heinz’ iconic bottle and branding. The AI emphatically proves it. 

So what’s the point of this campaign? Well, it lets Heinz tap into the cultural zeitgeist and say something timely and relevant - while also reinforcing a key brand pillar: history and tradition that’s established them as THE brand in their field. 

Feeling inspired?

Trends, news, stories - they’re happening every day. 

Take a look around. 

See what’s trending on Twitter right now. 

And don’t dismiss ideas out of hand - think about whether any of them relate in any way to your brand pillars, and whether you’re able to draw that line - whether that’s through something as simple as getting involved in the chat on social media, or going as far as to create some specific content.

And if you DO see an opportunity to make that connection through the medium of animated video? We’re just a button click away…