Play the Game: Video Marketing Examples #66

^{Obligatory disclaimer: This isn't an ad or sponsored content. We simply wanted to share this analysis with you as a great, recent example of video marketing.}

According to one online review of Android game ‘Okay?’: “The attractive minimalistic game is made of flat, simplistic geometric shapes. The goal is to angle a small black ball so that it bounces off of the shapes on the screen, causing them to disappear.

If you angle the ball properly, it will hit one shape, ricochet off and hit a second and third. Once the ball hits a shape, it will disappear. The goal is to clear the screen of all shapes.”

Or, to put it in a 15 second video…

Get where we’re going with this?

Games by their very nature tend to be a little abstract and hard to explain. Many products and services are the same.

What this example shows us is how video can completely eliminate the need for ‘word soup’. Don’t tell your audience how something works. They almost certainly don’t have the time or the patience. Instead - show them. 

It’s much quicker, less demanding - and builds more realistic expectations.

A quick bit of primary research reveals that just over half of the top ‘free’ games on Google Play have videos on their app detail page.

For ‘paid’ games this rises markedly - 41 of the top 50. 

It shows us that video is an important tool to help publishers SHOW how their games work - and it becomes even more important when asking a would-be customer to hand over their money.

Whether you’re marketing a game, an app, a software tool, a service, a physical product - or just trying to convey an idea - the key is to remove complexity, and reduce your audience’s requirement to think. 

That sounds brutal but remember, we live in an era of constant interruptions and distractions. If something is hard to understand, most people will automatically move on to the next thing. 

The BEST way to lodge your message in your audience’s brain? Do it quickly, illustratively and without any unnecessary words.

Feeling inspired?

Hit the button below and let’s talk about how we can help you remove complexity and SHOW your audience what you’re all about - through the beauty of animated video.