Real voices: Video Marketing Examples #85

^{Obligatory disclaimer: This isn't an ad or sponsored content. We simply wanted to share this analysis with you as a great, recent example of video marketing.}

Authenticity: we all know it’s a key part of marketing.

In a Wyzowl survey, we found that 9 out of 10 people say they trust what a customer says about a business more than what that business says about itself.

This is why testimonial videos are increasingly popular: the idea of giving a voice to your customers makes your content highly relatable to other, potential customers, who are just like them.

 It was interesting to see a slight variation of this approach taken by Sage in a recent TV and online ad campaign. 

This really is a bit of a hybrid. It features the authentic voice of a Sage user - Joanne Halsall, Head of Finance at a hotel - but with a playful animated/live action hybrid which is a key pillar of Sage’s design style.

 Interestingly, rather than say something complimentary about Sage, Joanne instead expresses a viewpoint on challenges in business. 

A professional voiceover track then swoops in for the second part of the video to explain how Sage is there to support Joanne and people like her.

In doing so, Sage gives the platform to its users, sending a not-so-subtle message. To paraphrase… ‘We understand the lives and challenges of our users and we’re here to help.’

This example also reminds us how animation can help brighten up a video - while still using the powerful words of your customers and users - as opposed to a simple ‘talking head.’

Feeling inspired?

When creating your next video, remember, you can borrow elements from many different video types to create something really interesting and different. 

Who says you can’t combine the authenticity of a testimonial, the vibrant colour of animation, and the sales pitch/call-to-action of a traditional ad? Sage have sure managed to do it!

Click the button below and let’s chat about how YOU can do it, too…