So what? Video Marketing Examples #152

^{Obligatory disclaimer: This isn't an ad or sponsored content. We simply wanted to share this analysis with you as a great, recent example of video marketing.}

One of the sayings we often (over!) use is 'Don’t sell the mattress: sell a good night’s sleep.’

It’s a simple saying that reminds us to skip past the boring technical specs, and instead focus on exactly how a product really benefits the customer.

Here’s a beautiful, animated ad that demonstrates this approach brilliantly.

Reactine is a Canadian brand of allergy relief medication. Their latest ad doesn’t focus on…

❌ the science of how the medication works.
❌ the active ingredients or side effects.

Instead, it focuses on…
✅ what this all means for the customer.

In short, it means that they’re free to get more out of their day - to explore Canada’s ‘back yard,’ brought to life in beautiful animated video with flourishing shots and transitions.

'Don't let allergies prevent you from breathing it all in. Get relief fast!'

Feeling inspired?

Remember, particularly at the top of the funnel - keep ‘the mattress’ in mind.

It's not about the spring count, micro-coils, or the density of the memory foam layer. So what? It’s what those things add up to: the blissful quality of sleep.

And it’s how that sleep adds to your productivity, focus, mood and overall quality of life. The technical stuff can wait.

It’s the same with your own product. When you’re creating your next video or ad campaign, ask yourself: do the technical details actually matter here? And never stop asking ‘So what?’

This is the question that’ll get you closer to the REAL value your product offers to your customers, and the REAL reason they need to buy it.

Struggling to nail down your value prop? Want advice on your next video? Click the button and let’s chat!