Social justice: Video Marketing Examples #87

^{Obligatory disclaimer: This isn't an ad or sponsored content. We simply wanted to share this analysis with you as a great, recent example of video marketing.}

We talk a lot about animated video as a tool to achieve business results: reach more people, sell more stuff, delight our customers.

But what about its power for doing good in the world? Raising awareness of injustice - and mobilising people to take action?

This week’s example is a short film created by Anna Ginsburg, called ‘Good Clothes, Fair Pay.’  The aim? Not to sell a service, demonstrate a software tool or showcase a product, but to generate 1 million signatures on a petition that will push for legislation forcing companies to ensure the living wage is paid throughout their supply chains.

A few things to notice here.

It’s short - just 33 seconds. But far from being too short and lacking detail, that makes the video punchy and impactful. The issues are underlined quickly, plainly and starkly. As the film’s director Anna Ginsburg told design website It’s Nice, That, “You never want to try and squeeze in so much that you distract from the message.” 

It also does a great job, as animation so often does, of helping the viewer actually visualise the core issue. As Ms Ginsburg says, “We are all so detached from so many processes behind the things we consume.” In 33 seconds we see the sweeping beauty of the clothes being worn…

…through to the poverty of those making them…

Feeling inspired?

This is a beautiful video that combines beautiful design, incredibly slick animation and great story to highly powerful effect.

And it demonstrates the storytelling potential of animated video! 

Interested in telling YOUR story with an animated video? Click the button!