Sounds of the Sky: Video Marketing Examples #23

^{Obligatory disclaimer: This isn't an ad or sponsored content. We simply wanted to share this analysis with you as a great, recent example of video marketing.}

Just when you think you’ve seen every video marketing technique - in flies another one! 

Virgin Atlantic recently launched something quite unusual for businesses: an ASMR video campaign.

ASMR, for the uninitiated, stands for “autonomous sensory meridian response.” 

Think with Google defines this as “a relaxing, often sedative sensation that begins on the scalp and moves down the body. Also known as ‘brain massage,’ it's triggered by placid sights and sounds such as whispers, accents, and crackles.”

To say ASMR content is popular is an understatement. The Google Trends map below shows how use of the search term has grown over time...

ASMR is all over YouTube and gets literally hundreds of millions of views.

And, set against the backdrop of a world where many people are missing the relaxing sights and sounds of jetting away on holiday, Virgin Atlantic have created a real sensory treat…

More than just an ASMR experience, it’s a reminder to passengers: here’s what you’ve missed...and it’s soon time to rediscover it all! (With the perfect call to action, to boot…)

As Corneel Koster, chief customer and operating officer says: “At Virgin Atlantic, we pride ourselves on offering our customers a brilliantly different experience, so the concept of ASMR and giving people that magical tingly feeling, is the perfect tool to remind our customers of the travel experience that awaits them when they come back to the skies with us.”

What a great video marketing campaign - and a very different way to help the audience rediscover their wanderlust!

Feeling inspired?

Click the button below and let’s talk about how video marketing can help grow your brand.