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- Splitting Opinions: Video Marketing Examples #151
Splitting Opinions: Video Marketing Examples #151
Adam Hayes
April 03, 2024
Obligatory disclaimer: This isn't an ad or sponsored content. We simply wanted to share this analysis with you as a great, recent example of video marketing.
As marketers, we'd all rather be loved than hated. That goes without saying, right?
But both are better than being ignored. Being ignored is the worst. As bad as it gets.
Ads cost money. They cost money to make, and they cost money to distribute.
So getting people to NOTICE you is somehow simultaneously the LEAST you should expect - and the MOST important objective.
Here's an ad that - love it or hate it - grabs your attention!
Apple’s “Don’t Let Me Go” campaign, promoting the iPhone 15, makes a strong point about the device’s generous storage space, which starts from 128GB.
It does this by showing a character scrolling his gallery, facing the daunting task of freeing up space by deleting photos (a predicament most of us will be familiar with.)
But just as he's about to tap that ‘delete’ button, something unexpected happens.
Faces from the photos start to sing, pleading: “Don’t Let Me Go!”
It’s a funny and surprising moment, made possible by an insanely catchy and ear-grabbing cover by MrTalkbox.
Some people really love the ad, and the song…
The Apple Don’t Let Me Go commercial is possibly the best ad I’ve seen in years.
— Chappy 🇧🇷 (@itschappy)
4:54 AM • Apr 2, 2024
Ok @Apple when the dog hits the oooooo at the end of the don’t let me go commercial it makes me giggle every time! Job well done!!!
— DJGhostMBA (@djghostmba)
11:43 PM • Apr 1, 2024
Quite bluntly, others absolutely hate it 😂
Does anyone else hate the ‘don’t let me go’ apple iPhone 15 advert as much as I do? I absolutely despise it, it hits some kind of nerve in my brain that just makes me feel irritated as hell!
— Sheep Dog (@RB6K)
4:31 PM • Mar 31, 2024
This 'Don't Let Me Go' ad by Apple needs to be banned. It's the most irritating ad of recent times.
— Sherlockuus (@engineeroast)
5:31 PM • Mar 30, 2024
Is @Apple ‘s “ Don’t let me go” , one of the most annoying ads out there?
— Sameer Shah (@sameershah23)
10:45 PM • Mar 31, 2024
Apple stop your ‘don’t let me go ad’ it’s irritating and creepy 😭
— Mridu J ⚯͛ (@mj_alwayss)
3:17 PM • Mar 27, 2024
But, ultimately…everybody noticed it. And isn’t that 99% of the point?
#Apple it's entirely your fault for the random occasions I now break out with 'Don't let me goooo, doooon't let me go.' Your ad folks have done their work damnit.
— Richard O'Brien (@erraticspace)
10:18 PM • Mar 30, 2024
Feeling inspired?
Annoying your audience? It’s never going to be your main objective, needless to say!
But when you’re creating top-of-funnel ads, particularly (although not exclusively) in B2C, you need to stand out.
Standing out means being edgy, being different, being loud. It puts you at risk of being annoying. And that’s fine.
Some will love it. Some will hate it.
As long as they don’t ignore it.
Because maybe we’ve got issues…but for us, nothing is worse than being ignored!
If you’re sick of being ignored - click the button below, and let our team of video experts share a few thoughts on how we can get you noticed through the magic of animated video.