Super Bowl LVII Ad Blitz! Video Marketing Examples #104

^{Obligatory disclaimer: This isn't an ad or sponsored content. We simply wanted to share this analysis with you as a great, recent example of video marketing.}

Super Bowl LVII was another one for the ages, just as we’ve come to expect from this showstopper of an event…and that’s just the ads!

The Super Bowl has become a red letter day in the calendar of video marketers. Brands go above and beyond to create ads that will captivate audiences and stick in our minds for weeks and months to come. 

And it’s an opportunity they can’t afford to miss with a lousy ad: a 30 second ad spot, according to sources, would set you back anywhere between $6 million and $7 million dollars!

This year’s ads brought us a mix of heartwarming, humorous, and thought-provoking efforts that will have people talking long after the game.

In this email, we've rounded up some of our favourites.

So, grab a coffee - or perhaps a hot dog and a beer - sit back, and enjoy the best ads of Super Bowl LVII!

PopCorners

Paramount+

Michelob ULTRA

Samuel Adams

GM x Netflix

Hellman’s

Rakuten

Busch Beer

Bud Light

Heineken

Booking.com

Budweiser

Doritos

Downy

Mr Peanut

Pringles

Workday

Uber One

E*TRADE from Morgan Stanley

Pepsi

Miller Lite, Coors Light & Blue Moon

Crown Royal

Disney

Tubi

T-Mobile

Ram Trucks

KIA

DoorDash

Popeyes

Feeling inspired?

The Super Bowl, as ever, was a showcase of the power of video marketing.

Of course the content varies widely- but basically all these ads have certain things in common which remind us of the key principles that make video marketing so successful: telling a story, standing for something, and tapping into the emotions of the audience. 

We’re living proof that you don’t need a Hollywood budget to create amazing video content and tell beautiful stories. 

With animation, the sky's the limit! You have complete control over every aspect of your story and can bring it to life exactly how you envision it.

So, let's get inspired by the ads from Super Bowl and start creating some awesome video content for you!

We're here to help, and we promise it won't cost you an arm and a leg (or $6 million, for that matter!).

Clicky clicky 👇👇👇