As many Super Bowl LVIII ads as we can fit in one email! Video Marketing Examples #145

^{Obligatory disclaimer: This isn't an ad or sponsored content. We simply wanted to share this analysis with you as a great, recent example of video marketing.}

Listen, we have to talk about Sunday.

Whether you’re team Chiefs, team Niners, team Swiftie, team Usher-on-Skates, team Beckhams, team Bennifer, team “WE WERE ON A BREAK!!!”, or simply team ‘I appreciate good advertising’, then Super Bowl LVIII had something for you. 

The sporting event of the year turned video marketing event of the year is something we always look forward to. And it never disappoints. At a whopping $7 million for 30 seconds of ad time, video marketers go ALL OUT to make the most of their ad spend. 

Sure, most of them use famous faces to attract attention and create a memorable experience for viewers. And that kind of flashy approach is as useful as it is attainable for most of us here. 

But, that’s not to say we can’t learn a thing or two about amazing advertising from these clips. 

Nostalgia felt like a big theme this year, and humour (a lot of it self-deprecating). Plus, there was some heart-warming stuff too. 

So, sit back, relax, and hit play as we take you through the best video ads that the Super Bowl had to offer this year…

Verizon - Can’t B Broken

BMW USA - Talkin Like Walken

State Farm - Like a good neighbaaa

UberEats - Don’t Forget

Dunkin’ - The DunKings

Google Pixel - Javier in Frame

E*TRADE - Picklebabies

Booking.com - Tina Fey books whoever she wants to be 

Hellman’s - Mayo Cat

CeraVe - Michael CeraVe

Pluto TV - Couch Potato Farm

Starry - It’s Time To See Other Sodas 

MTN DEW - Aubrey Plaza Having a Blast

Squarespace - Hello Down There

Lindt - Life is a Ball

Poppi - The Future of Soda is Now

NYX - That’s Suspicious…

Apartments.com - Extraterrestrials 

Kia - Perfect 10

Doritos - Dyna & Mita

STōK Cold Brew - Inner Wred Dragon

T-Mobile - That T-Mobile Home Internet Feeling

Etsy - Gift Mode

Microsoft - Copilot: Your Everyday AI Companion

Budweiser - Old School Delivery

Dove - Hard Knocks

Popeyes - The Wait is Over

Pringles - Mr. P

e.l.f cosmetics - In e.l.f we trust

Oreo - Twist on it

Volkswagen - An American Love Story

TurboTax - The TurboTax Super Bowl File

Coors Light - Chill Train

Skechers - Mr. T in Skechers

Reeses - Yes!

Feeling inspired?

If you’re not…then we don’t know what will inspire you! There’s something on this list to appeal to every type of person and every type of brand. 

And, no, you don’t need a budget in the millions to make a powerful video ad that generates a buzz around your brand. 

You just need a great partner. 

We know video. We’ve made thousands of them, for brands all over the world, in every industry, for every use case. 

And we’d love to make a video for you. 

So, get in touch, tell us a little bit about your brand, and let’s get started!