Super Synergy: Video Marketing Examples #125

^{Obligatory disclaimer: This isn't an ad or sponsored content. We simply wanted to share this analysis with you as a great, recent example of video marketing.}

Video marketing can sometimes feel like a dog-eat-dog world. Everyone’s competing for views and clicks and shares. Plus, we all want to please the algorithms that we’re at the mercy of so that we can get even more views and clicks and shares.

But sometimes - when the synergies are just right - it’s better to work together. Case in point: this fantastic collaboration between Oreo and Nintendo.

Feast your eyes on this!

This super sweet, super short video conveys so much with simply music, colours, and beautiful animation.

It’s everything you’d expect from Oreo and Nintendo. It’s playful, colourful, and the animation is can’t-look-away great.

It’s an engaging enough video to capture new audiences and increase exposure for both brands, and it also evokes a strong sense of nostalgia that’s sure to draw in viewers who’ve been fans of these brands for a long time.

Individually, both brands are doing great at the moment. Nintendo - and Super Mario, specifically - is in the spotlight thanks to the overwhelming success of The Super Mario Bros. Movie released earlier this year, and Oreo is listed in several surveys as one of the top brands favoured by Gen Z consumers.

But together, they’re better. Together they can reach each other’s customer bases to grow their individual audiences even more, resulting in increased brand awareness, sales, and customer loyalty.

Feeling inspired?

You don’t have to be a heavy-hitter to give this marketing tactic a try. Many brands - big and small - partner up to widen their pool of potential customers. You just need to find the right fit for your brand (preferably a business or influencer that shares your values and has a similar reach to you, and of course, someone who’s not a direct competitor!)

When you find the perfect match, we can help you to create an amazing video that ensures both of your brands shine bright.

If you’re ready to start that conversation then click the button below!