Taste good, do good! Video Marketing Examples #110

^{Obligatory disclaimer: This isn't an ad or sponsored content. We simply wanted to share this analysis with you as a great, recent example of video marketing.}

These days, many brands have realised the importance of not just promoting their products - but also making a positive impact on society.

Focusing on a cause or a purpose can certainly help brands with their storytelling. It gives them a unique angle to engage with their audience, which can be more interesting than just talking about the product itself.

Additionally, it can help brands stand out in a crowded market by showcasing their values and commitment to a particular cause, which can help them connect with consumers on a deeper level.

Step forward Galaxy with a perfect example.

By highlighting their commitment to helping one million people including women, their families, and their communities thrive by 2030, Galaxy is showing that they care about more than just selling chocolate.

This is a smart move for brands because it can help them build a stronger connection with consumers who care about social issues.

The use of live action and animation in the video keeps the viewer interested and engaged, and it's a great example of how brands can use different techniques to create a visually interesting and compelling video marketing campaign.

Feeling inspired?

If you're feeling inspired by Galaxy's commitment to social causes, consider how your brand could make a positive impact on society.

Perhaps there's a cause that aligns with your brand's values, or a community that your brand could help support.

By incorporating purpose-driven messaging into your marketing efforts, you can not only create a more meaningful connection with your audience, but also make a difference in the world.

Let's chat to discuss how we can help your brand develop purpose-driven messaging that resonates with your audience and makes a positive impact on society. Click the button below!